Abby Oswald
Email: oswaldabby@gmail.com
Welcome! 👋 I'm Abby - I'm currently a student at Parsons Design School, having previously attended George Brown College and Queen's University. My area of focus at Parsons is Fashion Styling, Theory, and Merchandising. I'm deeply passionate about crafting compelling narratives through social media content and have a distinct creative perspective. When it comes to self-expression, nothing makes me feel more authentic than exploring fashion.
If you're a fashion brand seeking assistance with your social media strategy, content creation and merchandising, I'd be thrilled to lend a hand. Please don't hesitate to reach out to me via email.
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WHAT I CAN HELP WITH
Social Media
Modelling
Content Creation
Merchandising
Customer Service
Creative Direction
PROFESSIONAL EXPERIENCE
Social Media Manager
Patrick Assaraf, John & Jenn, LINE the label
Toronto, ON.
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Facilitated weekly team Zoom meetings and coordinated the roles and responsibilities of each member.
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Produced and published engaging content during the Fall/Winter 2022 season.
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Proficient in digital marketing and skilled in utilizing various platforms including CapCut, Instagram Reels, Canva, TikTok, and Adobe Illustrator.
2022
Fashion Merchandising Intern
PYA Importers
Toronto, ON.
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Worked collaboratively with the head of sales throughout the Spring/Summer 2023 selling season.
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Managed showroom merchandising, pricing, and sales with clients via the Jour platform.
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Curated and styled fashion shoots for both men's and women's wear.
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Assumed a variety of warehouse responsibilities, such as handling content care labels, packaging, organizing samples, and unpacking merchandise.
2022
Brand Ambassador
Parade, Adore Me, Rebalance Vintage
Toronto, ON.
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Conceptualized and developed one-of-a-kind content to showcase and market new collections on social media channels such as Instagram and TikTok.
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Maintained open lines of communication with team leaders to ensure adherence to product placement guidelines, obtain content approval, meet deadlines, and align on future plans.
2021 - Present
EDUCATION
Parsons School of Design | The New School
Certificate in Fashion Design
New York City, NY.
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Fashion Styling
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Fashion Entreprenuership
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Fundamentals of CLO3D
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Fashion Forecasting
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Fashion Flats
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Worth to Westwood: Fashion History
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Colour Theory
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Design Sketching
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Construction Techniques
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Fashion Merchandising
2022-2024
George Brown College
Toronto, ON.
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Introduction to the Fashion Industry
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Digital Marketing
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WordPress for Blogging and Web Design
2022
Queens University
Bachelor of Arts in Gender Studies
Kingston, ON
2020-2021
SKILLS & EXPERTISE
Content Creation & Writing for Social Media
Experience using...
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WSGN
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Stylus
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CLO3D
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Adobe Illustrator
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Canva
Fashion Styling
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Sewing & Steaming
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Creative direction
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Still Life photography
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Personal Styling