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Abby Oswald

  • LinkedIn
  • TikTok
  • Instagram

Welcome! 👋 I'm Abby - I'm currently a student at Parsons Design School, having previously attended George Brown College and Queen's University. My area of focus at Parsons is Fashion Styling, Theory, and Merchandising. I'm deeply passionate about crafting compelling narratives through social media content and have a distinct creative perspective. When it comes to self-expression, nothing makes me feel more authentic than exploring fashion.

If you're a fashion brand seeking assistance with your social media strategy, content creation and merchandising, I'd be thrilled to lend a hand. Please don't hesitate to reach out to me via email. 

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Social Media


Content Creation


Customer Service

Creative Direction



Social Media Manager

Patrick Assaraf, John & Jenn, LINE the label

Toronto, ON.

  • Facilitated weekly team Zoom meetings and coordinated the roles and responsibilities of each member.

  • Produced and published engaging content during the Fall/Winter 2022 season.

  • Proficient in digital marketing and skilled in utilizing various platforms including CapCut, Instagram Reels, Canva, TikTok, and Adobe Illustrator.


Fashion Merchandising Intern

PYA Importers

Toronto, ON.

  • Worked collaboratively with the head of sales throughout the Spring/Summer 2023 selling season.

  • Managed showroom merchandising, pricing, and sales with clients via the Jour platform.

  • Curated and styled fashion shoots for both men's and women's wear.

  • Assumed a variety of warehouse responsibilities, such as handling content care labels, packaging, organizing samples, and unpacking merchandise.


Brand Ambassador 

Parade, Adore Me, Rebalance Vintage

Toronto, ON.

  • Conceptualized and developed one-of-a-kind content to showcase and market new collections on social media channels such as Instagram and TikTok.

  • Maintained open lines of communication with team leaders to ensure adherence to product placement guidelines, obtain content approval, meet deadlines, and align on future plans.

2021 - Present


Parsons School of Design | The New School

Certificate in Fashion Design

New York City, NY.

  • Fashion Styling

  • Fashion Entreprenuership

  • Fundamentals of CLO3D

  • Fashion Forecasting

  • Fashion Flats

  • Worth to Westwood: Fashion History

  • Colour Theory

  • Design Sketching

  • Construction Techniques

  • Fashion Merchandising


George Brown College

Toronto, ON.

  • Introduction to the Fashion Industry 

  • Digital Marketing

  • WordPress for Blogging and Web Design


Queens University

Bachelor of Arts in Gender Studies

Kingston, ON



Content Creation & Writing for Social Media

Experience using...

  • WSGN

  • Stylus

  • CLO3D

  • Adobe Illustrator

  • Canva

Fashion Styling

  • Sewing & Steaming

  • Creative direction

  • Still Life photography

  • Personal Styling



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